Being a social organization doesn’t mean you need to radically alter the way you do business.

When telephones, fax machines and printers became mainstream, the position of receptionist became an important part of most organizations. Blogs, tweets, mentions and hashtags are the next evolution in technology and the person who manages all of these is a Community Manager - now just as important a role in your organization. 

Community Managers in an organization are just as vital to building first impressions and managing your customer base and representing your brand.

Receptionists were trained to touch base with their customers in a variety of ways.  With more customers moving to social media as a primary way of communicating with your organization, your social media and brand reputation rely on the capability of your Community Manager.

Just as your organization has customer service policies to manage interactions between employees and customers, an effective social media policy is essential to ensure all employees understand your policies on social communications. These days, staff and customers are more connected than ever.  Start building your social presence today - your customers will appreciate it!