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Hobby and Toy Central

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Client: Hobby and Toy Central
Date: November 2013

"It was great working with a team that quickly learned our business, priorities and worked within our schedules to deliver a website we love.";
While delighting the kid in each of us with an in-store shopping experience is the ultimate goal for Hobby and Toy Central, they wanted to update their website to reflect that experience on the website. The goal was to provide a unique opportunity to browse through the store inventory online, similar to the experience of having a personal shopping consultant at the store.  Filtering inventory by brand, age, category, or price makes it easy for browsers to quickly find the product they are looking for. The gift finder provides additional recommendations for new and popular selections.

Result Highlights:

Starting December 2013

Revenue per month

Online purchases

Email Signups

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Client Feedback

  • Dash Digital Group provided a digital strategy that showcased our dresses in markets that we couldn't reach previously. We opened new distribution opportunities across North America based on the profile we now earned online. Dash was very flexible in working with tight schedules to get our new designs updated on the site and change direction as our priorities changed. Dash doesn’t just consider you another revenue producing customer – they take a genuine interest in the ultimate success of your business, something I find quite rare in today’s business world!
    B. Schnurr, Anjolique Bridal
  • Dash has always been there for me – we are in constant contact. I’ve always found them to be friendly, collaborative and professional. The creative support and advice that they’ve provided throughout the years, related to both our website and in our social media channels, has been central to our ongoing success.
    B. Gray, E Craftsmen
  • It was great working with a team that quickly learned our business, priorities and worked within our schedules to deliver a website we love. We are really looking forward to the marketing campaigns planned for this Fall and throughout the holiday season.
    C. Flood, Hobby and Toy Central
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