Approach
Business First
Our collaborative approach grounds our work in a deep understanding of your business to ensure your digital investment is spent most effectively. It begins by exploring three critical areas:
- What is your business strategy?
- What are your business goals and priorities?
- Who are your clients?
Iterative and Agile
As we move into project definition, planning and execution stages, we apply an iterative approach. With technology and digital culture changing rapidly, it is important to stay flexible and be ready to pivot as you learn and continuously check that digital efforts are aligned with your other business activities.
Here are four key phases that we apply to our projects:
Plan
The right digital strategy will incorporate trends in your industry and your competition, so research forms a big part of our planning process. Other critical success factors include being clear on what success looks like, who the stakeholders are, what your customer's journey is and clear project definition.
Design
Keep it simple, easy to use, and focused on the customer experience. It’s important to be consistent and integrated to give your customers a unified experience. Design should be flexible, scalable, available and appropriate for your market. Wherever possible, technology and templates are re-used to be cost-effective.
Implement
An important part of developing a website, content, application, integration or social campaigns is identifying key metrics. We put in place analytics tools, establish baselines and finally, approve implementation readiness. In some cases, we will recommend an iterative approach to implementation to test the market during the project.
Measure
The digital world lets us capture data in a way previously impossible. The trick is to focus on what is most important, learn what works and change what doesn't. Some metrics take a few months to surface, while others provide immediate feedback. As always, we’re ready to modify as technology, culture or your industry shifts.