Why You Need a Digital Strategy
Every organization today needs a coherent plan for how the Internet can help achieve business goals. And that's all a digital strategy is.
9 Steps to Winning Your Content Marketing Marathon
I've discovered that the act of running is itself a journey, full of lessons and insights that appear with nearly every step. Content Marketing is much the same.
Content marketing - From brand journalism to tools for diagnosis
We think about content marketing as being the same as brand journalism. But for considered purchases and B2B, content marketing is more effective when it's less about articles and more about tools.
The Number Games: Reconstructing your consumer from multiple data sources.
Multi-Platform Insights from Sochi and FIFA: What the CBC Learned from Unifying TV & Digital Data
Kristin Wozniak, Manager of Television Research at the Canadian Broadcasting Corporation
Using both the Sochi 2014 Winter Olympics and the 2014 FIFA World Cup as the backdrops, we at CBC Audience Research adopted traditional television measurement methodologies to track consumption of online video - using Numeri
Core Competencies and Strategic Partnerships
In a recent conversation with a colleague about how challenging it is to run a business today, Michael Hammer’s book, Agenda came up as a great reference to our discussion. One of my favourite quotes from Agenda is “…above all, business is not a game for amateurs”. I think this is more critical today than ever before.