Digital Strategy

We develop a digital strategy that maps to your business strategy. Your digital investments should always align to business goals, whether it’s to drive sales, generate leads, foster loyalty, deliver customer support, generate brand awareness or reduce costs. With those goals defined, we conduct research on the nuanced digital behaviours of your targeted audience(s) and identify what digital channels and content will most effectively engage them.

Digital strategy is a component of most of our projects. Specific services can include:

• Digital audience research
• Stakeholder interviews
• Risk assessments
• Training

Content Marketing

Content is essential to any digital strategy. Today, organizations need to invest in exceptional content that is so valuable and rewarding to your audience that it incites action. And to deliver ROI, it must be closely aligned to business goals.

Based on a clearly defined strategy, we plan content that will attract, inspire, create trust and convert along every step of the customer journey. Dash Digital helps you deliver the content your target audience wants, when they want it and on the device they prefer. We also ensure the right analytics are in place so you can tune your content as your audience and technology evolves.

Services include:

• Content marketing strategy
• Idea generation workshops
• Content audits
• Content development and support
• Editorial calendars, including blog and social media
• Training

Digital Analytics

It’s easy to get caught up in what’s trendy or someone else’s goals — but what matters to your organization? We can help you build a customized measurement framework to drive specific insights about the quality and performance of your digital activities, and ensure you have the right metrics for different types of stakeholders, such as executives, managers and practitioners.

Services include:

• Monthly, quarterly or annual insights reports with recommendations
• Ad hoc analytics engagements to drill down into areas of opportunity
• Content analytics taxonomy development and best practices
• Agile tracking that evolves with your organization

Development

Define the value proposition for developing technology that supports your business goals. Dash Digital will help you to look past fancy technology bells and whistles to focus on the right amount of technology that meets your needs.

Ensure your technology investments harness all of the digital opportunities and best tools available today — we keep up with this so you don’t have to.

Dash develops:

• Websites
• Portals
• System integrations
• Mobile applications
• Data analytics tool sets

Web Design

Update your design so that your target audiences find it appealing and easy to navigate on any device. Whether you host your site on our cloud services or with your provider, we can help make sure it supports your digital strategy.

Dash can maintain your website or provide a content management system that allows you to manage it. We also include embedded analytics capabilities so you can continually optimize how your site’s content performs with visitors and search engines.

Project Management

Projects need to be delivered on time, on budget and with quality—there are no exceptions to this rule. We follow a rigorous project management methodology to ensure the project plan defines what success looks like across all stakeholders, which is translated in each step of the project: requirements, research, construction, testing, training, and implementation.

With extensive experience in successfully delivering projects of all sizes in multiple industries, Dash Digital takes great care to validate requirements at the outset, minimizing issues during the project.